Hotel California Blog

About the Project

Working with Maryanne has been one of the best professional experiences ever. Not only do I learn a lot about the region where I live since 2017, but I also have the freedom to test strategies and techniques for a market completely different from Portuguese: the Brazilian market and the American market.

The Hotel California Blog is the oldest blog in Portuguese about California (more than ten years old!). I work on the content strategy, optimizations, and positioning strategy in digital.

Client: Maryanne Mc Darby (Hotel California Blog)